The Board of Control for Cricket in India (BCCI) will finalize the sponsorship of Team India’s jersey within the next two weeks, with the tender process currently underway.
According to Rajeev Shukla, BCCI vice-president, the bids have been released and will be submitted by September 16, after which the decision will be made.
“The sponsorship of the Indian team jersey has not been finalized yet. The tender process is out, and it will take about 15–20 days to conclude. We will decide only after we receive the bids,” Shukla. He declined to comment on potential sponsors, saying that names can only be confirmed after the process closes.
The jersey sponsorship of Team India has historically been one of the most valuable commercial rights in cricket, attracting top global and domestic brands including BYJU’s, Oppo, and Sahara. Given India’s massive cricketing audience, analysts expect strong competition among bidders, particularly from sectors like technology, consumer goods, and fintech.
Meanwhile, the BCCI is also managing regulatory challenges around taxation. The Goods and Services Tax (GST) on IPL match tickets was recently revised upward, from 28% to 40%. Shukla acknowledged that higher ticket prices could affect affordability for fans but expressed confidence in the league’s continuing popularity.
“Many common people come to watch the IPL, and the hike will definitely have an impact. But IPL is a tournament people love, and I am hopeful that large crowds will still come to the stadiums,” he said.
Shukla also sought to dispel misconceptions that the cricket board enjoys special tax privileges. “BCCI pays income tax like a corporate company. We also pay GST, and even state associations are taxed. Every year, we contribute thousands of crores in taxes. The perception that BCCI does not pay taxes is completely wrong,” he emphasized.
On women’s cricket, the vice-president highlighted the BCCI’s efforts to ensure parity and promotion of the Women’s Premier League (WPL). With the women’s T20 World Cup approaching, he underlined the board’s push to attract larger audiences and provide equal opportunities.
“From our side, we are doing everything. Salaries are at par, facilities are world-class, and tournaments are being organized regularly. The only challenge is ensuring that stadiums are full and that more women come forward to watch the games,” Shukla said.
With sponsorship revenues, rising GST, and the promotion of women’s cricket at the forefront, the next few weeks will be critical for the BCCI as it shapes both the commercial and cultural trajectory of Indian cricket.
According to Rajeev Shukla, BCCI vice-president, the bids have been released and will be submitted by September 16, after which the decision will be made.
“The sponsorship of the Indian team jersey has not been finalized yet. The tender process is out, and it will take about 15–20 days to conclude. We will decide only after we receive the bids,” Shukla. He declined to comment on potential sponsors, saying that names can only be confirmed after the process closes.
The jersey sponsorship of Team India has historically been one of the most valuable commercial rights in cricket, attracting top global and domestic brands including BYJU’s, Oppo, and Sahara. Given India’s massive cricketing audience, analysts expect strong competition among bidders, particularly from sectors like technology, consumer goods, and fintech.
Meanwhile, the BCCI is also managing regulatory challenges around taxation. The Goods and Services Tax (GST) on IPL match tickets was recently revised upward, from 28% to 40%. Shukla acknowledged that higher ticket prices could affect affordability for fans but expressed confidence in the league’s continuing popularity.
“Many common people come to watch the IPL, and the hike will definitely have an impact. But IPL is a tournament people love, and I am hopeful that large crowds will still come to the stadiums,” he said.
Shukla also sought to dispel misconceptions that the cricket board enjoys special tax privileges. “BCCI pays income tax like a corporate company. We also pay GST, and even state associations are taxed. Every year, we contribute thousands of crores in taxes. The perception that BCCI does not pay taxes is completely wrong,” he emphasized.
On women’s cricket, the vice-president highlighted the BCCI’s efforts to ensure parity and promotion of the Women’s Premier League (WPL). With the women’s T20 World Cup approaching, he underlined the board’s push to attract larger audiences and provide equal opportunities.
“From our side, we are doing everything. Salaries are at par, facilities are world-class, and tournaments are being organized regularly. The only challenge is ensuring that stadiums are full and that more women come forward to watch the games,” Shukla said.
With sponsorship revenues, rising GST, and the promotion of women’s cricket at the forefront, the next few weeks will be critical for the BCCI as it shapes both the commercial and cultural trajectory of Indian cricket.
You may also like
'Image must change': Tharoor says India seen unsafe for women; flags tourism inequality
'I married a Traveller what he says goes and I can't leave the house without him'
India to host 2027 Coast Guard Global Summit in Chennai
Evening news wrap: PM Modi visits Manipur, meets violence victims; 19 students killed in Myanmar airstrike & more
Apple sees strong demand for 'Made in India' iPhone 17
