Viewers of The 1% Club were left scratching their heads when three contestants were knocked out by what many considered one of the simplest questions ever posed on the show.
Lee Mack, the comedian at the helm of the quiz show, puts 100 players through their paces with a series of tough questions to determine who's the brightest of the bunch.
In this Saturday's episode (12th April), the challenge for the 30 percent mark was to create two longer words from the shorter words 'note', 'mill', 'wind', and 'book'.
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Audiences at home didn't break a sweat as they quickly spotted 'notebook' and 'windmill'.
But social media was abuzz when, shockingly, three participants got it wrong, reports .
Many viewers argued that the question was too simple for the 30 percent level, and certainly not tricky enough to trip up so many.
A disgruntled viewer vented on X (formerly ): "Are these primary school questions? Notebook and Windmill? Come on! #the1percentclub."
Another chimed in, puzzled: "Why is the 30% question EASIER than the 90% question."
One even declared: "Perhaps the easiest 30% question in the history of the show, certainly the easiest one tonight."
A fourth expressed their astonishment: "Surely not. You can't tell me that's a 30% question."
And another fan, clearly confused, demanded: "How the feck did 3 get that wrong?"
The episode wrapped up with an unprecedented moment as a record-breaking 12 contestants reached the final round, the highest number in the show's run.
The contestants were faced with a challenging anagram for the 1 percent question, presented with the phrase 'one selling fresh salmon' and several letters highlighted in red.
Only three out of twelve players managed to decipher the word 'fishmonger' from the remaining letters.
David, Ellis and Govind were the triumphant trio, sharing a whopping £93,000 prize pot and each pocketing a cool £31k.
The 1% Club airs Saturdays at 8:20pm on ITV1 and ITVX.
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