Meghan Markle has not done enough to promote her online shop As Ever on her Netflix show and could have missed a golden opportunity, a brand expert claims. Netflix presents as a partner to the Duchess of Sussex's lifestyle brand, with fans of the show having the opportunity to buy items seen on the show.
Nick Ede, a UK brand and culture expert, told Newsweek she hadn't done enought to make this clear. He said: "For Netflix, the headache here is that, is this going to convert into sales for their product, are they actually going to make money from this?"
It comes as Meghan Markle's second season of 'With Love, Meghan' failed to enter the global Netflix top 10 shows of the week, in their official ratings from August 25 to 31.
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